Heroes Program

All Of Canada Thanks You. As Do We.

To all of you who are always on the scene first and to the men and women of the Canadian Military - we're proud to show you our gratitude by offering our Canadian Heroes up to a $500 bonus towards a purchase or lease of a new 2024 Cadillac. Canadian Forces personnel and First Responders are eligible. Plus, this great new offers can be combined with other retail offers and partner programs!

Program Details.

To participate, simply bring proof of eligibility to a local Chevrolet, Buick, GMC or Cadillac dealership. They'll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.

Frequent Asked Questions

Who is eligible for the Heroes Bonus?

Canadian Forces personnel who quality for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses* of any of the above including surviving spouses

First Responders personnel who quality for this program include active:

  • Firefighters
  • Police
  • EMT/paramedics
  • 911 dispatchers
  • Spouses* of any of the above

Which vehicles are eligible?

See Dueck Sales and Leasing Consultant for details on vehicle eligibility on new 2023 or 2024 Cadillac.

How do I participate in the Heroes Bonus?

There is no restriction on the number of vehicles an eligible individual can purchase / lease through the Heroes Bonus.

Can I share my Heroes Bonus with current retail incentives and other offers?

Yes, in most cases. Ask our Dueck Sales and Leasing Consultants for more information.

Can I use a trade-in with the Heroes Bonus?

Yes. Our Dueck Sales and Leasing Consultant are able to provide more information on trade-ins.